I'd like to take a break from blogging about global finance and the 2008 election to talk about something really important -- McDonald's very curious ad for its new McCafe line.  The Boston Globe's Jenn Abelson explains the new marketing push by Mickey D's:  Two new McCafe television commercials, titled "Hipsters" and "Intellectuals," take direct aim at Starbucks by featuring...

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SCOTT

1:13 PM ET

September 22, 2008

And while Starbucks vs.

And while Starbucks vs. McCafe might be an apt comparison in much of the country, McDonalds doesn't seem to realize that in Boston they're battling Dunkin Donuts.

 

JBD

1:20 PM ET

September 22, 2008

They don’t play all that much

They don’t play all that much Jazz, and there is no shortage of women wearing heels and showing off their… knees.

I'm just assuming you frequent the Davis Square location these days. In which case.... Yeah. Couldn't agree more.

 

RALPH HITCHENS

6:01 PM ET

September 22, 2008

DD, I think both ads are

DD, I think both ads are fairly well-done, although the "Hipster" one is a bit predictable. Or more predictable than the "Intellectual" one.

 

SIGIVALD

10:43 PM ET

September 22, 2008

Onion rings schmonion

Onion rings schmonion rings.

Let's talk Chicken Fries.

 

ALAN K. HENDERSON

10:51 PM ET

September 22, 2008

Regarding the "Hipster" ad

Regarding the "Hipster" ad reference to berets:

Does anyone wear berets anymore? Last time I saw one was in Team America: World Police.

 

IAGO

3:40 PM ET

September 23, 2008

I thought that she said she

I thought that she said she wanted to show off her needs, and I wondered what she was talking about. But the need to show off her knees doesn't make that much more sense to me. That said, the bigger the burger, the better the burger, the burgers are bigger at Bugrer King --- it takes TWO hands to hold a Whopper.

But Mickey D's does have better fries. And I take my coffee black, no sugar, and Starbucks does that better than Mickey D's.

 

MITCHELL YOUNG

7:32 PM ET

September 23, 2008

I’ll punt this to Virginia,

I’ll punt this to Virginia, Laura, and Megan.

Translation --I'll just let the womenfolk take this little cultural studies doodad.

 

DON STADLER

10:41 PM ET

September 23, 2008

When I head uptown I go to

When I head uptown I go to Mickey D's. The Coke Zero is ok, but the Wifi is the best in town..... In fact Cost Cafe doesn't even have a wifi. Starbux does about 50K, Macs averages over 1 million.

Plus I can wear my favorite wash pants without getting stared at.

How screwed up can you get?

 

DON STADLER

10:46 PM ET

September 23, 2008

Amusing ads. Intellectuals

Amusing ads.

Intellectuals don't have have to know where Paraguay is any more than they have to know where Tyler or Tulsa are.

Intellectuals need to know where Davos is, or the South Carolina islands are. Paris is important - KC is not.

 

DON STADLER

10:49 PM ET

September 23, 2008

Starbucks really pissed me of

Starbucks really pissed me of when they cut iced tea from the menu. I'm not into all this barista crap, just want a good glass of ice tea

 

JON

12:29 AM ET

September 25, 2008

Yeah but McDonalds coffee

Yeah but McDonalds coffee sucks.

 

Daniel W. Drezner is professor of international politics at the Fletcher School of Law and Diplomacy at Tufts University.

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